Lara Price

Lara Price is the Chief Operations Officer of the Philadelphia 76ers. With more than 25 years of experience, she is one of the highest-ranked women in the NBA and serves as an ambassador between the 76ers and Philadelphia and Camden cities. She played a key role in forming Harris Blitzer Sports & Entertainment and leads operations and communications between the venture’s sports and entertainment properties including for the New Jersey Devils and The Prudential Center, as well as the Philadelphia 76ers and their G-League affiliate, the Delaware Blue Coats. Lara led the development of the 76ers Training Complex, the largest and most advanced facility in professional sports. She has received numerous accolades from Adweek, the Philadelphia Business Journal, and the Sports Business Journal, and is an honoree of the Women in Sports & Events (“WISE”) Woman of the Year Award, which recognizes female leaders who have made a significant impact in the business of sports.